We wanted to hold the values of our family and bring a new modern, first-generation Mexican-American flavor to the venue. Times were changing, the Miracle Mile was changing and the Lopez family needed to keep up. The familys Mexican nightclub, which was run by his father for 40 years, was in need of a fresh approach.Īt the height of the recession in 2009, Lopez and his siblings took on a project that would be challenging even in the best of business cycles: updating and rebranding the club as a contemporary taco bar and event venue that would appeal to a younger generation, as well as to both the Latino and more general customer base in Los Angeles. Lopez, however, had to apply his business acumen in a real-world situation before he ever graduated. And he credits the USC Marshall School of Business for helping him develop those ideas as an undergraduate who minored in entrepreneurship he majored in real estate development at the USC Price School of Public Policy.
Lopez oversees business development, programming and marketing. Omar Lopez ∡3 and his sister have bright ideas for their family-run taco bar and event venue. Instead, Taco Wednesday brings in crowds that wait more than half an hour for a seat. How does an authentic Mexican restaurant in Los Angeles compete on Taco Tuesday? If its Candela Taco Bar and Lounge, it doesnt.
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